Building public support for anti-corruption efforts: why anti-corruption agencies need to communicate and how

Author(s) : Byrne, Elaine; Arnold, Anne Katrin; Nagano, Fumiko

Organization : Communication for Governance and Accountability Program, World Bank, United Nations Office on Drugs and Crime

Imprint : Washington, D.C., World Bank, 2011

Collation : viii-63 p.

Notes : Incl. bibl.

By working with the media and informing the public, anti-corruption agencies can influence public perception of corruption, accurately represent their work and their successes and achievements, educate citizens about the negative effects of corruption on their everyday lives, and mobilize both citizens and the media to help the agencies to achieve their objectives. To their immense cost, many agencies underestimate the role of the media and the negative effects of weak and inadequate communication on their own work. Missed opportunities to communicate are missed opportunities to curb corruption. This publication is a "how-to guide" to help anti-corruption agencies understand how to control their public image, frame their work, and build public support. It shows why anti-corruption agencies need to take the media seriously. The publication introduces how the media communicate and what effects they have on the public. The second part of the publication provides tools and checklists for agencies that have proved helpful to practitioners in certain contexts or have been developed directly by anti-corruption agency officials. The first set of tools addresses real-world challenges that anti-corruption agencies face in their daily work and suggests activities designed to help meet those challenges. Second, a road map for designing a communication strategy outlines steps that can easily be followed to build a strong relationship with the media and the public. The third tool shows the phases of a coalition-building strategy, from building trust to achieving sustainable transformation.

  • Access to information, Press, Anti-corruption strategies, Corruption, Educational management, Central administration
  • International