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A goal of the National Association for College Admission Counseling (NACAC) in the US is to ensure principled conduct among professionals in the recruitment of students. In support of this, and as more of their members enlist the services of international student recruiters, the association is currently considering revising and updating its Statement of Principles of Good Practice in regard to agent use.

An international forum has developed a code of ethics to apply to education agents and consultants who recruit international students for universities, colleges and schools around the world. The forum says the code and an accompanying statement of principles it has also published will facilitate a common approach and raise ethical standards in the recruitment of international students by education agents and consultants.