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To increase the marketing of their services, essay mills are now using comparison websites. According to an expert on academic integrity and cheating, there are over a thousand sites on one comparison site. Many of these sites provide buy-one-get-one-free or loyalty schemes, and when students try to withdraw, they can become the victims of blackmail, targeted by fake legal letters. The UK Government is introducing legislation to ban essay mills and advertising for them, but as most are based overseas, experts fear they are beyond the reach of the legislation.

100,000 pupils have been missing from school rolls during the past two years. The Government has announced that a national register would be introduced to assess how many pupils were not in school across the country. The Schools White Paper announced that laws would be introduced to modernise how attendance is recorded, with a “national data solution” used to track attendance and provide a “safety net” for vulnerable pupils at risk of disappearing from school rolls.

According to the Quality Assurance Agency for Higher Education, there are over 1,000 essay mills in operation in UK universities. The government announced that offering essay-writing services to students for a fee will become a criminal offence under plans to tackle cheating. Universities welcomed this decision and introduced codes of conduct with severe penalties for submitting work that is not a student's own.